But what keywords should you optimize for? Not all related keywords have the same value for your business, we need to discover the group of terms that people are likely to use when searching for products and services you can provide and from that group find out which of those keywords are the ones that have the greatest value for your business. To achieve that goal, we deploy a combination of on page statistical tools and a targeted advertising campaign that will bring to light the keywords that your website should focus on. The next steps include an evaluation on technical aspects of your website (ie. Page speed, duplicate content, meta data
and more) and necessary actions to correct them were possible. In addition, we provide you with a list of keywords to consider when adding new content in your website and propose content changes that will be beneficial to your ranking. Keep in mind that search engines always update the signals they use to rank pages for any given question (when someone uses the search bar on a browser, search engines treat it as a user query). Optimizing for a keyword is not in any way guaranteed to bring your website on top of all other relevant websites, but it is the only way that your website will be considered as relevant and therefore rank higher than other pages.